WVVA is a full service television station in Bluefield, Beckley and Oak Hill, West Virginia, broadcasting on local digital UHF channel 46 and on virtual channel 6. Founded in 1955, it is owned by Quincy Newspapers. WVVA is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and WVVA News. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WVVA also airs local sports broadcasts.