WMGT is a full service television station in Macon, Georgia, broadcasting on local digital UHF channel 40 and on virtual channel 41. Founded in 1968 as WCWB, it is owned by Morris Multimedia. WMGT is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and 41 NBC News. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WMGT also airs local sports broadcasts.