WFTV is a full service television station in Orlando, Florida, broadcasting on local digital UHF channel 39 and on virtual channel 9. Founded in 1958 as WLOF, it is owned by Cox Enterprises. WFTV is affiliated with NBC (National Broadcasting Company), airing NBC's primetime shows in the evening. In the morning, the station airs NBC's morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC's soap operas; in the early evening, it shows NBC's national news broadcast and (Channel 9) Eyewitness News. After primetime, it airs its own local newscasts, followed by NBC's late-night programming. WFTV also airs local sports broadcasts.